MrBeast is the online alias of philanthropist and YouTuber Jimmy Donaldson. He rose to prominence in 2015 after releasing a series of videos mocking his colleagues’ video introductions. MrBeast generates revenue through brand sponsorships, advertising, and merchandise.
Mr. Beast’s early years and his great progress
Mr. Beast’s early years and his great progress
The earliest MrBeast videos were captured by Donaldson using only his smartphone and little further gear. During this period, he developed a laser-like focus on exploiting the YouTube algorithm.
His channel would show highlights from Minecraft one minute and then comment on the affluence of his fellow video producers the next. A couple of his videos were successful enough to allow him to eventually monetize his channel, even if many of them bombed.
Donaldson afterwards displayed his flair for entrepreneurship once more by reinvesting every dollar he earned into his company by buying additional machinery.
In 2015, MrBeast began to gain popularity after creating a series making fun of other producers’ video debuts.
MrBeast reached one million subscribers by November 2017. His video material expanded to include challenge and donation videos, in which he gave away automobiles gratis and donated money to waitresses, Uber drivers, and smaller content producers.
He also successfully raised money to plant 20 million trees by the end of 2019, and donors included Elon Musk and Jack Dorsey, the CEO of Twitter, to name a few.
Other ways MrBeast make money
Other ways MrBeast make money
Advertising
According to Social Blade, Donaldson’s main YouTube channel generates between $126,000 and $2 million in monthly ad revenue. In the first two hours, one particularly well-liked recreation of the TV show Squid Game had more than 4.5 million views, and it already has almost 340 million.
Donaldson has six additional YouTube channels, the majority of which have millions of subscribers. MrBeast Gaming, Beast Reacts, MrBeast Shorts, MrBro, MrBeast 2, and Beast Philanthropy are a few of these.
According to Forbes, Donaldson earned $54 million on YouTube in 2021, and his videos received over 10 billion views overall.
Brand sponsoring
As the MrBeast channel gained popularity, it began collaborating with ever more well-known companies, such as Quidd, CSGO Lotto, Honey, and TikTok.
The coupon-finding browser plugin Honey is a special supporter of MrBeast’s and has received more than a billion views. It has sponsored his channel more than 20 times.
In summary, because Donaldson is changing the world in such a positive way, businesses are lining up to work with him.
Brands like to be associated with people who are philanthropic and give back to society, and Donaldson exemplified these traits by donating his first $10,000 in sponsorship earnings to charity.
Running his merchandising
ShopMrBeast.com is where MrBeast also sells branded goods
ShopMrBeast.com is where MrBeast also sells branded goods, with all proceeds going to a food bank for the underprivileged. Clothing, backpacks, caps, water bottles, hats, phone cases, and socks are among the items on sale.
Many thousands of customers per month, according to VloggerGear, visit the store’s items, bringing in an additional $1 to $2 million per year for Donaldson.
In 2020, Donaldson launched his own MrBeast Burger fast-food shop in Wilson, North Carolina, using money from his YouTube escapades. The YouTuber initially paid people to eat there and distributed rewards to diners.
Most of the time, Mr. Beast Burger operates as a chain of “ghost kitchens,” using outside eateries to prepare delivery-only orders. Almost a thousand venues may now be found in the United States, Canada, and Europe.
